Lorenzo Rudolf

bio

LORENZO RUDOLF

bio

LORENZO RUDOLF

Swiss national, born 1959 in Bern (Switzerland), studied in Bern, married to Maria Elena, 3 children

1988 – 1990
PR Manager at TELEKURS (Zurich, Switzerland) Financial information service worldwide
1988 – 1990
PR Manager
TELEKURS

(Zurich, Switzerland)
Financial information service worldwide
1991 – 2000
Lorenzo Rudolf Director of Art Basel (Basel, Switzerland)
Lorenzo Rudolf
1991 – 2000

Director
Art Basel

(Basel, Switzerland)

"Revolutionized" the art fair business and made Art Basel, with a new strategy and concept, the world event of the international art market by, for the first time in the art market / art fair history,

  • transforming the fair from a neutral space-renting platform to an active, self-reliant and competitive actor - and brand! - of the art market,
    • including active acquisition of the best and most interesting galleries worldwide;
  • developing the fair from a traditional trade show to a top art event, introducing new platforms and formats like
    • "Art Statements" with one-man-shows by emerging artists (the stage of the potential stars of tomorrow … first edition 1995 with William Kentridge, Ernesto Neto, Ugo Rondinone, Kara Walker, Jorge Pardo, etc.);
    • "Art Unlimited" with big special projects (the stage of museum-like installations … first edition 1999 with Richard Serra, Pipilotti Rist, Franz West, Chen Zhen, Kiki Smith, Wang Du, Angela Bullock, Karin Sander, etc.);
  • making the fair a quality label with a consequent yearly selection of all exhibitors;
  • making the fair a top social event, giving special attention to the collectors and creating for them exclusive treatments and programs,
    • including VIP invitations / cards, VIP lounge, VIP events, VIP concierge services, etc.;
  • making the fair a successful commercial and cross-border business, creating and introducing strategic partnerships with other industries,
    • including UBS (convinced bank to change its traditional sponsoring and to develop together a new format of a strategic partnership);
  • making the fair a global player: global strategy / expansion with the creation and launch of Art Basel Miami Beach.
2000 – 2003
Lorenzo Rudolf Director of Frankfurt Book Fair (Frankfurt, Germany)
Lorenzo Rudolf
2000 – 2003

Director
Frankfurt Book Fair

(Frankfurt, Germany)

Called to the world event of the global publishing industry - it was at the time probably the worldwide biggest cultural event with over 7’000 exhibitors from more than 120 countries and over 11’000 accredited journalists -, he

  • organized (German) book events and presentations all over the world;
  • realized big and spectacular guest presentations - in cooperation with the governments of the countries - with Poland, Greece, Lithuania and Russia;
  • initiated a unique dialogue with China - direct discussions with China’s minister of culture at the time - regarding a historical special presentation of China, incl. the literature from Taiwan as well as from the Chinese diaspora;
  • initiated the development from a traditional book fair to a forward-looking communication event.
2003 – 2005
Vice President of IFAE - International Fine Art Expositions (Palm Beach, USA) Developed and realized with Palm Beach! the most prestigious and most exclusive fine art & antique fair in America at the time.
2003 – 2005
Vice President
IFAE
- International Fine Art Expositions
(Palm Beach, USA)
Developed and realized with Palm Beach! the most prestigious and most exclusive fine art & antique fair in America at the time.
2004 – 2008
Advisor to Arte Fiera Bologna (Bologna, Italy)
Realized, inter alia, at Italy’s leading art fair at the time together with Harald Szeemann "The Balkans - A Crossroad to the Future", a cultural politically important (sales) exhibition presenting the best and most interesting artists from the emerging Balkan scenes.
2004 – 2008
Advisor
Arte Fiera Bologna

(Bologna, Italy)
Realized, inter alia, at Italy’s leading art fair at the time together with Harald Szeemann "The Balkans - A Crossroad to the Future", a cultural politically important (sales) exhibition presenting the best and most interesting artists from the emerging Balkan scenes.
2006 – 2008
Lorenzo Rudolf Co-founder / Director of ShContemporary (Shanghai, China)
Lorenzo Rudolf
2006 – 2008

Co-founder / Director
ShContemporary

(Shanghai, China)

Created and realized the first top contemporary art fair of worldwide recognition in Asia, which

  • had a clear Asian identity
    • with the best and most interesting galleries (and artists) from the whole of Asia,
    • with museum-like special projects by Fang Lijun, Gu Dexin, Zhan Wang, Huang Yong Ping, Chen Zhen, Ai Weiwei, Rikrit Tirawanija, Chatchai Puipia, Agus Suwage, Subodh Gupta, Jitish Kallat, NS Harsha, etc. … and Wim Delvoye (tattooed pigs farm);
  • was the important bridge between the Chinese / Asian and the Western art world, bringing together (leading) artists, galleries, collectors and curators from both sides, creating the necessary juxtaposition, cross-over and exchange between the two hemispheres;
  • was a crucial catalyst and booster for the Chinese and the Asian art market.
2009 – 2010
Advisor to Art Paris (Paris, France) Realized, inter alia, in the Grand Palais together with Indonesian top collector Deddy Kusuma the pathbreaking (sales) exhibition "The Grass is greener when we water it", introducing for the first time in the West the very best of Indonesian contemporary art.

( video 1 / video 2: Lorenzo Rudolf about concept / strategy of Art Paris)

2009 – 2010
Advisor
Art Paris

(Paris, France)
Realized, inter alia, in the Grand Palais together with Indonesian top collector Deddy Kusuma the pathbreaking (sales) exhibition "The Grass is greener when we water it", introducing for the first time in the West the very best of Indonesian contemporary art.

( video 1 / video 2: Lorenzo Rudolf about concept / strategy of Art Paris)

2010 - 2018
Lorenzo Rudolf Founder / President of ART STAGE SINGAPORE (Singapore)
Lorenzo Rudolf
2010 - 2018

Founder / President
ART STAGE SINGAPORE

(Singapore)

Created and realized Southeast Asia’s first internationally competitive and recognized art fair and

  • gave special importance to the region’s self-contained national art scenes, connected them, boosted the exchange between them,
    • consequence: emergence of a new Southeast Asian awareness / understanding;
  • made it the main catalyst of Southeast Asia’s art scene(s),
    • consequence: new professional galleries, museums, private / corporate collections, art fairs, etc. emerged all over the region;
  • made it Southeast Asia’s flagship, opening for its artists, galleries, collectors and curators the door to the international art world / art market;
    • consequence: important international museums as well as collectors started to collect Southeast Asian art;
  • made it an international brand attracting collectors, galleries, artists, curators and media from all parts of the world;
  • created and curated "Collectors’ Stage", a never seen before blockbuster exhibition, presenting iconic masterpieces of Asian contemporary art (2011, Singapore Art Museum),

    ( video)

    • background: all works provided by leading (Asian) private collectors (due to the lack of public museums in Asia all important pieces are in private hands);
  • created and realized together with the leading Indonesian artists the "Indonesian Pavilion", a much-debated curated sales exhibition which became, for many artists, the catapult for an international career (2013, with the participation of 36 artists);
    • background: artists asked for support because their local galleries had not the structure, experience (or interest) to show and promote them internationally;

      ( video)

  • created and realized the "Southeast Asia Forum", a new trendsetting platform emphasizing the balance between art, content and commerce, positioning contemporary art in a broader context showcasing its significant place in the development of modern society and introducing the artist as an important seismograph of our time;
  • launched with ART STAGE JAKARTA a vibrant branch in Indonesia (2016) and
    • connected one of Asia’s biggest but also most self-contained art scenes and markets to the international art world / art market;
    • curated and realized, inter alia, "Affandi – The Human Face", an art historically important exhibition paying tribute to Indonesia’s big Modern Master (with masterpieces from private collections).

      ( video)

2003 – today
Lorenzo Rudolf Lecturer / Key Speaker / Panelist
Lorenzo Rudolf
2003 – today

Lecturer /
Key Speaker /
Panelist

Internationally active as sought after expert and opinion leader

( video: Lorenzo Rudolf about the Southeast Asian and the global art world / art market)

( Interview: Lorenzo Rudolf about the Southeast Asian art world / art market in the Asian context)

( video: Art World - Quo Vadis? / Lorenzo Rudolf & Simon de Pury)

( video: Collectors Talk / Lorenzo Rudolf with Micky & Serge Tiroche)

2019
Founder
p.e.a.k.
Agency for visionary thinking, strategic planning, innovative acting.
2019
Founder
p.e.a.k.
Agency for visionary thinking, strategic planning, innovative acting.